White hat SEO Rules : Point to Point

 White Hat SEO Rules

    White hat SEO for Google consists of ethical, long-term strategies that are focused on providing value to users and adhering to Google's guidelines, which includes creating high-quality content, optimizing for user experience and earning backlinks naturally in a organic way.

    There is a diverse area to consider in white hat SEO. The guideline rules are as follows:

Content writting rules: 

  • Focus on providing valuable, informative and engaging content.
  • Use relevant, more volume, less competitive keywords.
  • Use keyword research or optimizing tool : Google Keyword Planner (surfer).
  • Place primary and secondary keywords around meta tags.
  • Meta descriptions should not exceed 155 characters.
  • Title tags (meta tags) must be of 50-60 characters.
  • Header tags should be used following the hierarchy H1>H2>H3>....>H6.
  • Use headings, sub-headings and paragraphs to make the content easy to scan and digest.
  • Each paragraph should flow organically with relevant keywords to maintain readability and context.
  • Use high quality images with descriptive Alt texts and ensure images are optimised for fast loading.
  • Use figures to ensure credibility of your content.
  • Ensure that all content in your website is unique and original.

Link building rules:

  • Keep URL short, google/user understandable and use main keywords in it.
  • Use internal linking for better site navigation.
  • Provide links of relevant resources for user to find more information.
  • Use external links of reputable sources to boost your content credibility.
  • Focus on building high-quality backlinks from reputable and relevant website through organic means.
  • Have a steady build-up of high-quality backlinks than a quick rise.
  • Don't purchase or engage in artificial link-building schemes as it can lead to penalties.

User-Website interaction rules:

  • Use HTTPS to ensure secure connection with user.
  • Use site maps for better understanding of website by crawler and search engines.
  • Use schema mark-up to help search engines understand context of your content.
  • Ensure your website is mobile friendly,user friendly, fully responsive and easy to navigate.
  • Organize your website to make it easy for crawling and indexing.

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